When temperatures drop and the air turns crisp, your skin is often the first to feel it. Cold winds, low humidity, and indoor heating can weaken the skin barrier, leading to dryness, tightness, flaking, and dullness. Winter skincare isn’t just about adding more product—it’s about restoring hydration, protecting the barrier, and maintaining healthy glow.
At MARA, we believe winter is the season of restoration. This guide breaks down how to hydrate skin in winter and highlights our three best-selling winter hydrators—Universal Face Oil, Sea Dream Algae Crème, and Pearl Peptide Glaze—each formulated with marine-powered actives to keep skin nourished and resilient through the coldest months.
Why Skin Gets Drier in Winter
During winter, environmental stressors work against your skin:
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Cold outdoor air lacks humidity
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Indoor heating pulls moisture from the skin
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Wind exposure disrupts the lipid barrier
Together, these factors increase transepidermal water loss (TEWL), making it harder for skin to retain hydration. The solution? Layering barrier-supportive, algae-powered hydration that works with your skin—not against it.
Universal Face Oil: Deep Hydration + Barrier Protection
Universal Face Oil (UFO) is your skin’s winter armor. This cult-favorite face oil delivers deep, lasting hydration without feeling heavy or greasy—making it ideal for dry winter skin.
Formulated with:
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Moringa and baobab oils rich in essential fatty acids
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Vegan plankton and MARA’s signature algae blend for antioxidant support
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Lightweight, fast-absorbing lipids that help seal in moisture
UFO strengthens the skin’s lipid barrier to help prevent moisture loss, keeping skin soft, supple, and luminous even in harsh conditions. Use it alone, layered over moisturizer, or mixed into foundation for an extra glow boost.
Best for: dry skin, compromised barriers, winter dullness
Sea Dream Algae Crème: Rich Moisture Without Heaviness
If your skin needs comfort without congestion, Sea Dream Algae Crème is your winter essential. This replenishing moisturizer delivers intense hydration while maintaining a breathable, velvety finish.
Key benefits include:
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Marine actives and blue sea kale to support barrier repair
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Vegan hyaluronic acid to attract and retain moisture
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Calming properties that help reduce winter redness and flaking
Winter conditions can leave skin feeling irritated and unbalanced. Sea Dream Algae Crème restores hydration while helping skin feel calm, resilient, and smooth. It layers beautifully under makeup and works for both day and night use.
Best for: dehydrated skin, redness, seasonal sensitivity
Pearl Peptide Glaze: Lightweight Hydration + Winter Glow
Pearl Peptide Glaze (PPG) is a multitasking hydrator that functions as an essence, toner, serum—or even a lightweight moisturizer. During winter, when skin can look flat or fatigued, PPG helps restore bounce, brightness, and hydration.
Powered by:
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Vegan peptides to support elasticity
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Microalgae for mineral-rich hydration
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Niacinamide to smooth texture and boost radiance
Its silky, glaze-like texture plumps the skin and delivers that signature MARA glow. Use it as a base layer before moisturizer or tap it over makeup for a luminous finish.
Best for: dull skin, fine lines, dehydrated glow-seekers
Your Winter Hydration Routine, Simplified
Winter doesn’t have to mean dry or lackluster skin. With the right combination of algae-powered hydration, you can keep your complexion balanced, nourished, and radiant all season long.
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Universal Face Oil replenishes and seals in moisture
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Sea Dream Algae Crème restores comfort and barrier strength
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Pearl Peptide Glaze delivers lightweight hydration and glow
Together, these MARA essentials help hydrate, soothe, and protect your skin—no matter the forecast. Clean, effective, and ocean-powered, our winter hydrators are designed to keep your skin comfortable through every cold snap.
