Allison McNamara

The Ritual of Reset: Inside Aura Cleanse

Cleansing is no longer just a step, it's a sensorial ritual. A moment to reset your skin, your energy, and your day. At MARA, we've mastered the art of the perfect cleanse, setting the stage for you treatments and serums to work their best.


Which is why we are eager to introduce Aura Cleanse, MARA’s first foaming gel cleanser—where marine biotechnology meets sensorial ritual to transform how you begin your skincare routine. You know we love to glow, and we believe great skin doesn't only rely on a great serum, it starts with the perfect cleanser. 

A Cleanse That Does More

Aura Cleanse isn’t about stripping the skin—it’s about supporting it. This lightweight gel-to-foam formula was designed to deeply cleanse while reinforcing the skin barrier and microbiome, delivering visible skincare benefits beyond a traditional face wash.

Our promise:

  • A deep clean without tightness
  • Balanced oil production
  • Hydration that lingers post-rinse
  • Skin that feels soft, not squeaky

Because truly clean skin should feel like skin—only better.

Aura Cleanse Foaming Gel Cleanser
MARA Aura Cleanse Foaming Gel Cleanser

Aura Cleanse Foaming Gel Cleanser

Gel Cleanser For Dry Skin

MARA Aura in a shelf with soap running down the side
MARA Aura in soap water
MARA aura in an algae ice block

Marine Intelligence, Activated

At the heart of Aura Cleanse is our MARA Marine Intelligence™, powered by nutrient-dense ocean actives that work in harmony with your skin.

Arctic Algae

Rich in minerals and antioxidants, Arctic algae helps support a healthy skin barrier while protecting against environmental stressors. Sourced underneath aurora borealis in Iceland, it's the ingredient that inspired the name, Aura Cleanse. 

Glacial Water

Pure, mineral-rich hydration that refreshes and revitalizes—like a cold plunge for your complexion.

Rice Ameylopectin + Seaweed Extract

This ocean-derived active guarantees 120+ hours of sustained hydration post-cleanse. 

Together, they create a formula that cleanses deeply while actively replenishing the skin.

Clinically Proven Glow

The results don't lie! In just 7 days:

  • 100% said skin felt hydrated
  • 100% said it removed light makeup
  • 100% said their skin barrier felt supple

Because your cleanser should work as hard as your serum.

A New Kind of Ritual

Aura Cleanse transforms the simplest step into something more intentional. Aura can be used as your only cleansing step, or as a second step in a double cleanse routine with Algae Enzyme Cleansing Oil if you're wearing more makeup or really need a reset. 



How to Use: 

Massage onto damp skin.
Add water. Watch it bloom into foam.
Take a breath. Reset.

Aura Cleanse Foaming Gel Cleanser
MARA Aura Cleanse Foaming Gel Cleanser

Aura Cleanse Foaming Gel Cleanser

Gel Cleanser For Dry Skin

Cleanse Your Aura

Aura Cleanse is more than a face wash, it’s the foundation of your glow. Because when your skin is balanced, hydrated, and supported from the very first step—everything that follows works better. This is skincare that begins with intention. Take a moment to appreciate the day and Cleanse your aura.

Model looking to side with arms up
Models shoulder and collarbone with aura cleanser on it
Mara Aura cleanser on its side with bubbles coming out

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